The Nexgen Story

In early 2004, the leading edge of a new generation boldly knocked on the doors of a business world that had not anticipated it's arrival. Having begun graduating the year before, this group entered the workforce with a set of values and expectations entirely different to their older cousins, Generation X. This generation's confident and self assured disposition baffled and even offended many of their new employers. Generation Y, as this group would come to be known, had arrived.

As the presence of this new group began to be felt, older generations began to ask questions - who are Generation Y, where have they come from, and what do we do with them?

Putting a finger on the pulse

Recognising the significance and impact of this trend, Michael McQueen (then 22 years old) embarked on a research project designed to explore the key differences between Generation Y and older generations.  

Over the next 3 years, Michael travelled around Australia and beyond speaking to and working with over 80,000 secondary school students from every conceivable background (pictured right).

By late 2007, some fascinating and surprising trends in youth culture had begun to emerge that seemed remarkably consistent both around Australia and internationally.

Entering the publishing world

In October 2007, Michael released his first book The 'New' Rules of Engagement which was designed to give older generations an insight into the key drivers of young people's attitudes, values and expectations.

Furthermore, this book highlighted case studies and best-practise strategies for engaging Gen Y being implemented by parents, educators and business owners worldwide.

Broadening the scope

Following the release of The 'New' Rules of Engagement, Michael quickly rose to prominance as a leading authority on the topic of trends in youth culture and strategies for bridging the generation gap.

Michael became a frequent media commentator both in Australia and internationally and began to receive invitations to speak at conferences in countries spanning 5 continents. 

Today, Michael's work focusses on helping some of the world's largest organisations and brands connect with and engage young people. In addition to consulting with corporate clients such as Pepsi, Tupperware and Vodafone, Michael works extensively in the education, government and not-for-profit sectors.